There are over 2 billion smartphone users in the world, according
to Statista. These users use various
apps to do numerous things with their phone. They often search the web for
information, recreation, and work. People watch movies, news, and videos on
their phones. Animoto reports that “7 billion videos are watched each and every
day on Facebook and YouTube.”
 | ||
| Credit: Animoto.com |
The Benefits of Video Marketing
1.
Even short videos will make your audience stay longer on your site or
channel.
2.
Search engines will give you good rating when users stay longer in your
site while watching your videos.
- Demo videos and explainer videos encourage sales
- Video builds trust and credibility among your audience
Video marketing can provide an effective digital
marketing strategy. Just a small investment can connect you with millions of
consumers, followers, and billions of global viewers. If your video content has
clarity, then it can be easily understood. If it can attract attention, elicit
emotions, and convey a meaningful experience for the viewer, it could even
result in the next viral video. People would rather watch a video than read a brochure
explaining a product, process, idea, or concept.
Here are tips to get you started on your video marketing
strategy.
1.
Use live video for a explainer video or a product
demo,
2.
Use video animation. Animated videos are simply
entertaining but are also informative.
3.
Optimize your video content in whatever platform
you choose to use.
4.
Create quality, creative, original and unique
video content.
5.
Add fresh video content regularly to attract
loyal followers.
6.
Outsource your video production (especially
for animation) if you do not have the time to create content yourself. A good video
in the landing page can improve conversions and page ranking.
7.
Build links. Get linked to reputable and
successful platform to bring more targeted traffic.
8.
Create video testimonials of satisfied
customers.
9.
Submit videos to video sites and include your
business profile, and contact information and add link to your website.
10. Be patient in building your audience. It takes
time and serious efforts. Just continue adding fresh, quality useful content
and offer honest, reliable customer service
